Healthcare officials are launching a fresh marketing campaign covered around the NCAA guys&39.

Healthcare officials are launching a fresh marketing campaign covered around the NCAA guys's and women's university basketball tournaments that start this week. Starting Monday, Obama, some of his aides and celebrity athletes who back the ongoing health care plan will carry out interviews, make public service ads and use social press appeals as an integral deadline looms on March 31 http://www.edmdrx.com/ . Politico: Obamacare Meets March Madness With the arrival of college basketball's March Madness, the White Home is seeking to capitalize on the annual tournament to motivate Americans to sign up in Obamacare. Sunday was Selection Sunday, your day the groups in the tournament are announced and the plan and bracket are released .